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ALIBABA founder Jack Ma addressed the ongoing war against designer counterfeits at an investors conference in Shanghai yesterday, stressing that in order to make progressive moves towards solving the problem, brands need to work together.
“We are world-leading fighters against counterfeits. We can solve this problem better than any government or organisation. This is not a war for Alibaba, it is a war for our industry, for e-commerce. Let’s do it together,” said Ma, reports WWD, whose business has come under fire for facilitating independent e-commerce platforms that allegedly sell fakes. Addressing those guilty parties, Ma sought to distance himself from taking responsibility.
“We’ve got 500 million people on our platform. If 10 percent of them are bad guys, we’ve got 50 million bad guys, if 10 percent of them are really bad guys, we’ve got five million,” he said. “Where there is money, there are bad guys. We don’t have police or a court, we just have a group of young people using technology to fight against them. This is a war against human instinct.”