I’m angry. I have been a Facebook user since day 1. In 2006, when I first heard of “The Facebook” at my alma mater, Indiana University, I signed up and never looked back.
Little did I know what a big part that little blue website would play in my future career. For the past 10 years, I’ve been a professional social media strategist and consultant.
Knowing and understanding Facebook — from basic posting strategy to ad and content creation — has been and continues to be a huge part of my job. Over the years, I’ve mastered the art of headline writing, ad targeting, content creation and more.
Having worked for multiple different employers, I’ve spent hundreds of thousands of dollars on the platform. I’ve helped pages reach the million fan mark more than once and countless hours — very early mornings, very late nights — crafting engaging posts that were timely, entertaining, interesting, helpful, relevant and simply put, well done.
A year and a half ago, I took a new job at a legacy publisher — a well known brand name with a strong readership. They hadn’t put a lot of stock in social media strategy and even in 2015, had a mere 167,000 Facebook fans and got only a fraction of traffic from the platform to the website.