If I was asked to explain in detail why I love Beyonce, I would take a minute to think about why someone thinks this question is a question, when it is really not a question. Then i would take a moment to compose and let a single tear run down my left eye, it would be the most precious tear you have ever seen. Then I would say in the most gentle voice you ever heard with the soundtrack of “freedom“playing in the background as I say…. Just shortly after her internet-breaking baby announcement, Beyonce released campaign images (and video) of her new line of activewear for Ivy Park. #BusinessOverLord

After the success of her debut effort, Queen Bey’s sophomore effort features some famous faces in the campaign images including black-ish star Yara Shahidi, proteges of her Parkwood label, Chloe X Malle, singers Selah Marley and Sza, and model Sophie Koella.

Take a look at some of the campaign images below.

Watch!

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