Business Of Fashion How To Reach The mystically Millennials

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“In China it’s slightly different from everywhere else, because we’ve had several generations of only children,” said Vogue China editor-in-chief Angelica Cheung explaining why Chinese millennials have such spending power.

Cheung told BoF founder and CEO Imran Amed: “The millennials, I would describe them as the real consumers, the organic consumers. They consume for the sake of consuming. And they just love things, they want to buy… it’s not for any purpose.” Continue reading

Former Alexander McQueen CEO Jonathan Akeroyd Is Taking Over at Versace

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To call Jonathan Akeroyd’s stint at Alexander McQueen a success would be a gross understatement. Over the course of his twelve years at the label, Akeroyd oversaw a massive expansion of the Kering-owned brand, launching fragrance and accessories lines alongside the McQ diffusion line while leading McQueen through the death of its beloved founder before appointing Sarah Burton to the role of creative director. Continue reading

Jonathan Saunders Joins Diane Von Furstenberg as Chief Creative Officer

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NEW YORK, United StatesJonathan Saunders, the Scottish fashion designer who shuttered his London-based label in December 2015, is joining Diane Von Furstenberg as chief creative officer, effective immediately. Saunders will report to chief executive Paolo Riva and will be responsible for the overall creative direction of the brand. Continue reading