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The world’s most successful models can rake in millions from their lucrative fashion campaigns and various endorsement deals – but now the more savvy social media users among them, like Kendall Jenner and Cara Delevingne, can also earn big bucks simply by posting a simple pic on Instagram.
Kendall who has 43.9 million followers on Instagram, reportedly earns between $125,000 and $300,000 for sharing just one photo on the app featuring branded content, something which she is thought to do on a regular basis – whether it’s clearly marked as a paid post or not.
Frank Spadafora a former casting director and the founder and CEO of the analytics group D’Marie Archive said that Kendall is currently the highest ranked model on social media – followed by Cara Delevingne, and Gigi Hadidi, who have 23.9 million and 10.2 million followers, respectively.
CR Fashion Book reports that it has become common for ‘social media usage to exist as its own contract term, moving beyond the previously all-encompassing “online” usage term’, which means your favorite model’s snaps, while they might seem like a simple snap to capture part of their day-to-day lives, could actually be part of a wider campaign deals.
Indeed, a strong social media following is quickly becoming a key part of a model’s marketability, in addition to their beautiful looks and svelte physique.
D’Marie Archive, which recently debuted an app to help agencies to estimate a model’s social media power, developed an algorithm featuring 56 metrics, such as post frequency to the number of followers clicking through on links within a post, in order to help agencies to see the value of a model’s social media post.