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What in the world is Ivy Park? Ask no more cause we got the downlow on everything…
So Ivy Park, apart from being the brainchild of super super talented human being called Beyonce, it is also named after her child Blue Ivy. Ivy Park is fashion line by beyonce that ranges into sportswear, shoes, accessories and hopefully evening gowns, lol just kidding on the gowns part.
According to the well executed video, wewearivypark, it seems like Ivy Park was coined out of Parkwood park, a place that Beyonce says has helped her so much in life, especially in the department of disciplined. She further goes on to disclose that during her time of birth she visited the park and before she goes on stage she visits the park! Aww, so sweet and weird lol…
According to the website, “Ivy Park is merging fashion-led design with technical innovation. Creating a new kind of performance wear: modern essentials for both on and off the field.”
The brand is a joint venture with Sir Philip Green, who’s chairman of Arcadia Group, which owns Topshop, Topman, Miss Selfridge, and other retailers.
Watch the inspiration behind the line below.