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Who is Luka? The question, which also happens to be his Twitter handle (@whoisluka), is unlikely to go unanswered for long. Among his roughly 184,000 Instagram and 64,000 Twitter followers, the 18-year-old New Yorker has already established himself as the coolest teenager on the Internet.
That is what Complex magazine termed him last year soon after he appeared out of nowhere — or, anyway, from that singular cohort of New Yorkers who line up on any given Thursday outside Supreme — to become a social media phenomenon.
By occupation, Luka Sabbat is a model (and sometime stylist). He has been featured in campaigns for Tommy Hilfiger, American Eagle and Hood by Air, appeared in an Adidas NMD billboard that towered over Times Square and was cast by Kanye West for his Yeezy spectacle.
Discovered in SoHo by Kevin Amato, at the time doing casting for Hood by Air, he was signed soon thereafter by the owner of ReQuest Model Management, who intercepted him on the way to buy a new video game.
“I never thought about fashion that much,” Mr. Sabbat said. “I was way more into hip-hop or playing video games or sleeping than modeling.” The word “model” does not quite encompass the varied reasons Mr. Sabbat has evolved into something more compelling — an “influencer,’’ and among the more persuasive ones around.
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