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OGX Beauty, owned by Vogue International LLC | Source: OGX Beauty
NEW JERSEY, United States — Johnson & Johnson said it would acquire Vogue International for $3.3 billion, adding brands such as OGX shampoos and FX hair styling products to its consumer portfolio that includes Neutrogena and Clean & Clear.
Vogue’s hair care products have gained popularity, helped by colourful packaging that makes them stand out in drugstore aisles.
The privately held company has focused on increasing its presence in drug stores and is spending more on buying shelf space than on consumer advertising.
Buyout firm Carlyle Group LP acquired a 49 percent stake in the company in 2014.
Vogue’s products are sold in the United States and in 38 other countries, Johnson & Johnson said in a statement on Thursday.