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Early evening estimates have Warner Bros.’ Suicide Squad at $140M-plus for the weekend after a Friday that’s between $63.5M-$65M. But, when it comes to the audience and critics’ response to the film, it’s deja-vu all over again. Like Batman v. Superman, which earned a 27% Rotten Tomatoes score and B CinemaScore, Suicide Squad is getting panned by critics (26%) and has registered an above average response from CinemaScore crowds who gave it a B+ tonight.
We’ll assess the long-term ramification of this in a bit, but Warner Bros. marketing department needs to be applauded here for delivering the third-best domestic opening of 2016 to date, the second best of the summer (after Captain America: Civil War‘s $179.1M) and the best opening of Will Smith’s career. Suicide Squad continues to validate Warner Bros.’ ability to capitalize on its brands.
Source http://deadline.com/2016/08/suicide-squad-weekend-box-office-opening-will-smith-margot-robbie-1201799046/