by kenneth 0 FASHION

The home of what our lives would have looked like if we were gods, Instagram has been redefining the fashion business world since it creation and the recent being Maki Oh, the Nigerian Fashion Designer Label.

The founding designer of the label,  Amaka Osakwe recently discovered the power of the app, after Oakland, California, retailer Sherri McMullen of McMullen Boutique came upon Osakwe’s unique African-inspired line, Maki Oh, in a New York showroom, she was determined to have its designs available in her multi-label boutique. “Immediately I fell in love with the prints and interesting shapes,” McMullen says via email. “There is something so feminine yet so strong about the collection. I said, ‘Who is this designer? I haven’t seen anything in the market like this.’ I was intrigued. I see many collections each season, but hers stood out.”

 

After relentless “Insta stalking”, their partnership took off. “It all happened rather quickly,”. The Lagos-based designer—who was in New York on a stopover along a transcontinental trip that had her traveling between Nigeria, Beijing for a trade deal conference, and Oakland to talk today’s 17-piece in-store launch of her Fall 2016 collection with McMullen—immediately responded to McMullen’s mission, deeming it the perfect American home for the Maki Oh collection. Soon, McMullen had pulled in Farfetch as a partner to help push out sales of Osakwe’s designs that already counted First Lady Michelle Obama, Lupita Nyong’o, and Beyoncé as fans. “It was a no-brainer to contact Farfetch since their footprint is global and we have been partners for over six years. I contacted the chief marketing officer, Stephanie Horton, and told her about the collection. She was as excited as I hoped she’d be,” says McMullen.

 

Source  Vogue and awomkenneth.com

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