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Now the copying is going the other direction, as Snapchat clones Instagram Stories’ rewind feature. But Snapchat is still innovating on the augmented reality features it popularized, plus adding new ways to share.
Today’s Snapchat update for iOS and Android introduces World Lenses. While its well-known Selfie Lenses change the way you look with dog ears and flower crowns, World Lenses change your surroundings. For example, you can add a sleepy cloud that rains down rainbow puke if you point your camera at the sky. Some World Lenses will actually animate your face too, and can have different effects depending on if you use your front- or rear-facing camera.
The new World Lenses will be available alongside the Selfie Lenses you can swipe through once you tap on the camera screen. Snapchat tells me “World Lenses will help Snapchatters decorate the world around them in even more fun and creative ways.” It already showed one off with a “Go Vote” airhorn this Sunday, and has now added flashlight, snow, floating hearts, and other World Lenses.
You can imagine how World Lenses could be fun to play with on Snapchat’s upcoming Spectacles sun glasses. Since you’ll be looking at your environment as you navigate through your day, and can’t really shoot selfies with Spectacles, World Lenses could help you spice up what your Specs capture.
With new Lenses and Spectacles coming, you might see Stories that are too cool to keep to yourself. Luckily now there’s the option to tap on a friend’s Story or Live Story and send it as a snap to someone else. You could already do this with Discover stories by now every Story can be shared.
World Lenses let you add weather and other crazy effects to your surroundings