by kenneth 0 FASHION

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So the Autumn/Winter 2016 Campaign of the Nigerian fashion house Orange Culture has been out (lol, don’t mind me) for some time now. I really don’t want to say that I was lazy rather I was preoccupied with catching some zzzz.

First off this is a beautiful editorial, the location is to die for! The location should either be eko atlantic in Lagos or somewhere in Sokoto state Nigeria.  Secondly, this scream like two very and I mean two very friendly men, what the heck, this screams gay to the average Nigerian.  Anybody who know a little about fashion would by now know that menswear is the hardest to sell in fashion, you more money from women collection. Now if you alienate your primary customer by branding your image in a very controversial way that means your market should be somewhere else.

Orange Culture is known for it original and creativity, but I think it high they move on from the crochet and their look book/campaign should have a more buyable feel and less Vouge cover.  With that said buy the Naira to grow the  Naira

 

 

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Instagram: @orangecultureNG

Credits
Photography: Travys Owen at One league agency @travysowen
Styling, Art direction and Casting: Gabrielle Kannemeyer at One league agency and Lampost SA – @gabriellekannemeyer
Models: Kevwe, Ronald, Kwen and Samuel from 20model management@20modelmanagement

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