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Balenciaga is ramping up its men’s wear department.
The storied French maison said it would stage a runway show on June 22 during Paris fashion week — a first for the 99-year-old brand. Previously, collections had been shown by appointment in a presentation format.
“The show will debut the masculine vision of Balenciaga’s new artistic director Demna Gvasalia,” the company said in a statement on Thursday.
Gvasalia joined the brand last fall, succeeding Alexander Wang. He staged his first show for Balenciaga in March during the women’s ready-to-wear week, receiving largely positive reviews, while the brand’s last men’s collection was designed by the studio, following Wang’s departure.
The 34-year-old is also founder and designer of Vetements, one of Paris’ hottest labels, which is known for its streetwear edge and androgynous character.
Source WWD