OMG this is wow! Apple’s iPhone 7 has proved to be hot property with pre-order stock of both the iPhone 7 Plus and the jet-black colorway of the smaller iPhone 7 already selling out. Although limited quantities of the iPhone 7 in other colors – silver, gold, rose gold and black – are still available for now, a statement from the California-based company recommends buying online or visiting a partnering retailer rather than trying to pick up from an Apple store. The tech giant also says that it’s working hard to make new stock available. Read the full company statement below as told to TechCrunch:

We couldn’t be happier with the initial response to iPhone 7 and iPhone 7 Plus, and we are looking forward to beginning sales through our retail stores and partners around the world.
Beginning Friday, limited quantities of iPhone 7 in silver, gold, rose gold, and black will be available for walk-in customers at Apple retail stores. During the online pre-order period, initial quantities of iPhone 7 Plus in all finishes and iPhone 7 in jet black sold out and will not be available for walk-in customers. Availability at partner locations for all finishes may vary and we recommend checking directly with them.
Customers can continue to order all models in all colors on apple.com. We sincerely appreciate our customers’ patience as we work hard to get the new iPhone into the hands of everyone who wants one as quickly as possible.