Sneakernstuff Sends Open Letter to adidas Asking for Higher Production of Yeezys

Sneakersnstuff CEO and CFO Erik Fagerlind posted a public letter on Instagram urging adidas to do better, and to produce more Yeezys in an effort to meet demand at least a little better. Fagerlind asks adidas to stop “undercutting” the market, “level the field.” He also provides some graphs and charts showing only the traffic Sneakersnstuff attracted. Read the entire letter below, and let us know what you think about this.

It’s yeezy season… I think we had more simultaneous visitors than @adidasoriginals global production of the Yeezy 350. I see a lot of people angry, frustrated and sad. And I share their frustration. We do all that we can for a fair and smooth release – but since we get nowhere near the qty to cover even 1% of the demand, people still misstrust us. I think there is a lesson to be learned here @adidasoriginals. If you continue to undercut the market this hard, people will get tired of trying. I know it is not likely that you will sell us 50000 pairs (I’m game if you are…). But you have to level the field here. Disrupting the marketplace with chaos on release day feels very 2015, and you are the “brand of the future”. I am in Herzo monday – happy to share all info, insight, feedback with anybody who cares #yeezy

A photo posted by Erik SNS Sneakersnstuff (@erikfagerlind) on Sep 24, 2016 at 5:34am PDT