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It’s no secret that the world’s most successful fashion bloggers have it really good: They travel the world on other people’s dimes, get unbelievable designer swag for free, constantly have people lavish them with gifts, and generally get enough free publicity to rival the likes of Kim Kardashian West. But according to a report from today’s WWD, that’s not all they get: The most successful bloggers have incomes that soar into the million-dollar range annually.
Yes, you read that right: Some bloggers make more than $1 million a year. According to WWD, these folks generate income from “affiliate sales, brand collaborations, their own collections, and appearance fees.” Yowza.
So exactly who are the bloggers raking in the truly big bucks? Chiara Ferragni of The Blonde Salad, 28, has around 6.7 million followers on Instagram, 1.2 million Facebook subscribers, and 286,000 Twitter followers. She makes a lot of her money through her shoe line, Chiara Ferragni Collection, which brought in $10 million dollars last year. Through a relationship with Nordstrom, Rachel Parcell of Pink Peonies recently drove in $1 million to Nordstrom.com, andKristina Bazaan apparently just set a new record in the blogger world, scoring a seven-figure contract with L’Oréal in October.
“Influencers can earn anywhere from below €100 ($110) to 100 times this amount (€10,000,$11,006) for content they create in collaboration with a brand,” the spokesperson confirmed.
Jenny Woods, founder of the social media startup for marketing teams Zaapt, told Mashable that a fashion and lifestyle Instagram star with 1.3m followers was recently paid £5,000 ($6,104) for an Instagram post.
“Another brand paid £17,000 ($20,749) for a reality TV star to tweet and Instagram about their brand in a series of posts. The influencer has 1.2m followers on Instagram,” Woods continued.
Woods says that an influencer with more than 1 million followers can expect to earn between £5,000 ($6,104) and £20,000 (£24,406) per post.
“Now, for $400,000, you get the Kardashians to post on Instagram,” the source told Page Six, referencing makeup, clothing and music as items she frequently posts about.
Time to start building your social media following, perhaps.