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You get a loaf. You get a loaf. You get a loaf.
Oprah Winfrey’s love for bread made her $12 million in just over an hour on Tuesday.
The media mogul and the largest individual stakeholder in Weight Watchers International Inc. tweeted a video at 12:09 p.m. Eastern time professing that she had lost 26 pounds while eating bread every day.
Over the next hour, Weight Watchers shares WTW, +19.51% rallied more than 16%.
Winfrey owns just under 6.4 million shares of Weight Watchers, or 10% of outstanding shares, according to FactSet data. Weight Watchers shares were more recently up 20% at $13.37.
Back in October, Winfrey lifted the stock out of the sub-$7 doldrums after paying $43 million in cash for her stake in the company, along with a board seat and stock options. Weight Watcher’s shares are up nearly 100% since Oprah acquired her stake in October.
The stock, however, is still down about 20% from 12 months ago and is 52% off a 52-week high of $28.05 set back in November.