Business Of Fashion How To Reach The mystically Millennials
"In China it’s slightly different from everywhere else, because we’ve had several generations of only children," said Vogue China editor-in-chief Angelica Cheung explaining why Chinese millennials have such spending power. Cheung told BoF founder and CEO Imran Amed: "The millennials, I would describe them as the real consumers, the organic consumers. They consume for the sake of consuming. And they just love things, they want to buy... it’s not for any purpose." (more…)