FASHION

Here’s the Official Store List for the adidas Originals YEEZY BOOST 350 V2 “RED,” “GREEN” and “COPPER”

After receiving a closer look at the highly-anticipated model, adidas Originals has now revealed the official store list for Kanye West’s brand new YEEZY BOOST 350 V2 silhouette. There will be a total of three new iterations included in the drop, spanning “RED,” “GREEN,” and “COPPER” color schemes. All pairs possess a tonal black Primeknit upper, the signature ‘SPLY-350’ stripe as well as The Three Stripes’ groundbreaking BOOST technology. (more…)

FASHION

Sneakernstuff Sends Open Letter to adidas Asking for Higher Production of Yeezys

Sneakersnstuff CEO and CFO Erik Fagerlind posted a public letter on Instagram urging adidas to do better, and to produce more Yeezys in an effort to meet demand at least a little better. Fagerlind asks adidas to stop “undercutting” the market, “level the field.” He also provides some graphs and charts showing only the traffic Sneakersnstuff attracted. Read the entire letter below, and let us know what you think about this. (more…)

TECH

Adidas created this 3D-printed shoe out of plastic from the ocean This is so cool.

Adidas and Parley for the Oceans, an organisation dedicated to reducing plastic waste in oceans, have collaborated to create a 3D-printed shoe made out of recycled ocean plastic. The shoe is just a prototype, but the goal is to demonstrate how the industry can "rethink design and help stop ocean plastic pollution," according to Adidas. The prototype has an 'upper' made of ocean plastic and a 3D-printed midsole of recycled polyester and gillnets, a type of fishing net. (more…)