David Lauren Is Promoted to Chief Innovation Officer of Ralph Lauren
Business of Fashion reports that David Lauren, the son of Ralph Lauren, has been promoted to chief innovation officer and vice chairman of Ralph Lauren. Chief executive officer Stefan Larsson said that the appointment “will help us create a sustainable competitive advantage by bringing us closer to the consumer as we continue to evolve the company from the core of its iconic brand.” This will likely mean a sustained social media advertising campaign. (more…)
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