PUMA recently released its latest training shoe, the Fierce KRM. The PUMA Fierce women’s trainer features a lightweight lace-less design that mixes performance technology with street style. (more…)
Worldwide model and actress Cara Delevingne is PUMA’s newly appointed ambassador. The 24-year-old superstar joins the star-studded sportswear family as the face of the brand’s “DO YOU” campaign which seeks to inspire and motivate women from all across the globe. As part of this brand new initiative, Delevingne worked closely with Rihanna of Fenty PUMA who recently creative-directed a series of photos spotlighting the English muse in lower Manhattan, New York City. (more…)
PUMA has reported on its first quarter statement for 2016 and sales are up 3.7%, nearly $975 million USD (+7.3% currency adjusted), with the footwear category being the main growth driver and a “strong momentum in women’s business.” (more…)
Kanye won't like this ! A week after he vowed Kylie Jenner's partnership with Puma would never pull through ,It was announced yesterday that she is in fact, signing a deal with the sportswear brand, and has even wrapped shooting her first campaign with them. There aren't too many details about the deal available yet, however, according to Nice Kicks, Kylie will serve as an 'advocate' for Puma, which will involve her promoting certain products. Well,Kris Jenner don't play with her money! (more…)
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