The next time you have a cool $50k or so laying around, don’t invest in gold: Buy a Birkin.

Baghunter, a website dedicated to luxury online retail, did a study comparing gold, the S&P 500 (an American stock market index), and the Hermès Birkin bag over the past 35 years. The shocker? The pricy Hermès bag favored by celebrities, which comes with a years-long waiting list, increased in value at an average of 14.2 percent a year. That adds up to an increase of more than 500 percent in that time period.

Unlike the stock market or gold, Birkin bags don’t have a bad year — in 35 years, the value has never decreased. So the next time your parents want to talk to you about making a smart investment, you might want to mention an Hermes bag.

But you’d better act fast: Baghunter also predicts the price of the Birkin will double in the next 10 years.

 

Start saving for your future ladies, Get a Birkin!

 

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