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The founder of a British anti-litter campaign has become embroiled in a dispute with social media giant Facebook over the choice of the app’s name.

Littergram invites smart-phone users to share pictures of rubbish on British streets and report the location to their local council.

The app was designed by Kent businessman Danny Lucas, 48, with the intention of helping to clean up British streets and educate children on the issue. His idea has been hindered, however, by Facebook officials, who say the app’s name is too similar to the Facebook-owned photo sharing app Instagram.

Source http://www.independent.co.uk/life-style/gadgets-and-tech/news/facebook-instagram-littergram-litter-app-mark-zuckerberg-name-change-a7004676.html

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