Worldwide model and actress Cara Delevingne is PUMA’s newly appointed ambassador. The 24-year-old superstar joins the star-studded sportswear family as the face of the brand’s “DO YOU” campaign which seeks to inspire and motivate women from all across the globe. As part of this brand new initiative, Delevingne worked closely with Rihanna of Fenty PUMA who recently creative-directed a series of photos spotlighting the English muse in lower Manhattan, New York City.